This poster stood out to me for some reason. It has a very high contrast and is simply made. But a lot of thought went into this. It is the lower part of a human, which I think everyone can relate to. And then a cross in the place of genitalia. This is very controversial. I this point the viewer wants to know what the poster is about, so they will take the time to figure out the meaning of the spread out letters that spell, AIDS.
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